From what I understood, the biggest reason for its closure came because it was a cash drain on the company. Its location also likely played a factor- as there really was no other major brand in the shopping center it was in. Regardless, Tops experimented with a lot of concepts that made their debut at this location and would ultimately use these concepts as part of future remodels across the regular stores. So it wasn't a total loss.
I did like the decor package that the store used and some of these decor elements have since found their way into regular Tops stores. I stopped into the lone Orchard Fresh in 2018 for a visit and found it to be nice, but too expensive. (Though to be fair, I can see now that price for organics can be high.)